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David Bolduc and Richard Foy describe their involvement in the initiation of the first farmers market in Boulder, which took place on the courthouse lawn in the mid-1970s before the Pearl Street Mall was built. Starting the market involved calling and visiting small-scale farmers and even families growing fruit and vegetables in their backyards to encourage them to sell their produce outside the courthouse. Bolduc and Foy stress that their motivation in working on this project was their desire to enhance community feeling and promote revitalization of the downtown area at a time when commercial activity was moving to the Crossroads Shopping Center area. In time, the running of the farmers market was taken over by farmers like Robert Munson, while Bolduc and Foy became involved in the design and construction of the Pearl Street Mall. Bolduc and Foy close out their interview with a general discussion of the importance of maintaining the tradition of locally grown food as environmentally appropriate in a time of climate change.

Richard Convertito, the first prepared food vendor at the Boulder County Farmers Market, speaks about his business, Amaizing Corn Tamales. He describes the process involved in preparing and selling the tamales, the number of markets he and his team serve, and the types of tamales he makes. He then describes his experiences with the Boulder County Farmers Market including his two terms on the market board and decisions of the board with which he was involved, particularly the addition of the Wednesday market. Mr. Convertito also gives his opinions about the reasons for the success of the Boulder County Farmers Market and describes a new goal of integrating farmers' produce into the prepared food being sold by vendors.

Richard and Betty Stevens are farmers who began selling vegetables at the precursor to the Boulder County Farmers Market in 1978 when it was located on the Boulder courthouse lawn. They continued to sell at the market until 2010. Richard served on the board of directors for the market, including a stint as president. They talk about farming in Boulder County: techniques, successful crops, the use of greenhouses as season extenders, and relationships with customers. They also discuss a wide range of topics about the Boulder County Farmers Market including its history, locations, governance, reasons for success, and changes during its decades-long history.

Mark and Sue Parsons have participated as Boulder County Farmers Market growers/vendors since 1987, and Mark says they will continue to sell there until "Sue is pushing me down in a wheelchair". In this interview they tell about their own evolution from IBM employees to full-time growers and comment both on the way that their customers' desires shape what they grow and the close bonds they have formed with many of their customers. Mark has served as market manager and executive director, and both have served on the market's board of directors. They describe the market's governance structure, its mission and rules, and discuss what makes the Boulder market so successful.